A love story between a man and his balls.

The truth is 100% of men love their balls. But no brand has ever captured this emotional connection. We introduced the world to The Boys, a pair of mini versions of every man, identical in every way but hairstyle and always attached at hip height. We used this visual metaphor to chronicle one man's emotional journey to groin grooming fulfillment using the MANSCAPED Lawn Mower 5.0 Ultra. Then we strategically partnered with influencers, like Pete Davidson, and podcasts to normalize the topic and inspired men all over the country to give their Boys the love they deserve.