Pepsi x Usher

Typically VMA performances are to celebrate the most popular songs of the year. But this time, recording legend, Usher, was unveiling his new song to the world, live. Pepsi and MTV teamed up to give fans exclusive access to how Usher’s debut performance unfolded, and how he felt about it. This content was released during the live performance, giving everybody additional context to the epic show happening before their eyes.